What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland is one of the few cities in the UK to have a river, beautiful coastline and two award winning beaches at Roker and Seaburn.

Twitter

Looks like it's been a great day 3 in 1 event. Sunshine and bike riding in one of the city's nicest sp… https://t.co/JZSfseEI4N 2 days 5 hours ago
RT : It's the last day of our Dinosaur Egg Hunt! Come on in, take the trail and win a prize. £2.50 entry >… https://t.co/7w8o9zSB5s 2 days 8 hours ago
The BIG 3 in 1 event is today at Herrington Country Park, you can still register to take part from 10.30am. https://t.co/s3zfUbHa5J 2 days 9 hours ago
Well who wouldn't want to learn circus skills? Get juggling tomorrow in with https://t.co/KYNvZOIobO 4 days 4 hours ago
Gorgeous day at Roker Beach today, perfect conditions for training session https://t.co/ybJOXM6Ov1 4 days 6 hours ago
RT : Don't forget... you can still get your tickets... check out the line up https://t.co/Bsckm6tyPY https://t.co/GiyInkhZnV 6 days 14 min ago
How about a good walk today? We've got plenty of routes to choose from, featuring city landmarks and heritage spots… https://t.co/8ejLOkIO8X 6 days 12 hours ago
If you've completed all the Easter egg hunts you can handle, how about a trip out to see some award winning photogr… https://t.co/beW9tCs5oo 1 week 8 hours ago
How about a Cadburys egg hunt or a steaming time at Ryhope Engine Museum for Easter weekend?… https://t.co/BP1d0EEguc 1 week 3 days ago
RT : The Sunderland Shorts Film Festival () runs from 4-6 May with amazing stuff from around the world:… https://t.co/lq1qNNl7gd 1 week 4 days ago
Eggs away! https://t.co/FFmkTOPZyi 1 week 4 days ago
Hundreds of families ready to roll at Penshaw Bowl! https://t.co/ofqZgMfeXm 1 week 4 days ago
RT : Who's up for a GIANT Duck Hunt? Visit over Easter weekend & help us find our yellow friends to win a sweet treat!… https://t.co/Zl6pNHkj0D 1 week 4 days ago
Still making plans for tomorrow? Don't forget the fun starts at Penshaw Bowl at 1pm, Herrington Country Park https://t.co/KnMG3rAjEa 1 week 4 days ago

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