What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Roker beach is home to the unique 'cannonball' rock formations that were the inspiration for the seafront 'pods'.

Twitter

Hear that? It's the sound of parents scratching their head for things to do this half-term! Here's 20 great ideas… https://t.co/XfblySblYR 2 days 6 hours ago
RT : This February Half Term - Mavis Sparkle - “Truly magical” https://t.co/gbbvBy8j6W 2 days 9 hours ago
More exciting development news here in Sunderland as work on gathers pace... https://t.co/iH2Cing4Gr 2 days 9 hours ago
Brilliant news of plans for a new cultural venue in Sunderland thanks to . We're really excited too… https://t.co/61Tu6oNtrN 3 days 10 hours ago
Looks like a great day to see lots of interesting ducks over https://t.co/svGyUpKy41 3 days 11 hours ago
Great news from today... another two tall ships confirmed for the 2018 event. It's shaping up to be… https://t.co/VtFoiDNRSk 4 days 8 hours ago
Still feeling those extra pounds from festive indulgences? These four walks could be just what you’re after…… https://t.co/TVYK1JP3yO 4 days 13 hours ago
Do swans celebrate Valentines Day? This pair were photographed at Herrington Country Park... not a bad place for a… https://t.co/2EQliTKCO1 5 days 10 hours ago
We wholeheartedly agree ! https://t.co/v8HlTBI05C 5 days 13 hours ago
Is your dog adorable and well behaved? Could they be an on stage star during a show next month?… https://t.co/IKoRf3WBpU 6 days 6 hours ago
There's so many great things to see and do in Sunderland, but the best one today has got to be seeing… https://t.co/Bpu8PVoVT6 1 week 2 days ago
Arriving tonight is - the Buddy Holly Story, https://t.co/Wd9QcsZZ6H https://t.co/fxRZU9YQsd 1 week 3 days ago
RT : Free talk - 'U Boat v Q Boat: How Sunderland fought the underwater menace' - Pottery Gallery, Thursday… https://t.co/LerJaHHFVk 1 week 4 days ago
Run, walk or jog - whatever your speed, why not set yourself a challenge and get signed up for Sunderland 10k or ha… https://t.co/phE5wF5nKH 1 week 5 days ago
RT : We're busy getting ready for by here at Woooooo! https://t.co/SthOp0Q36k 1 week 6 days ago

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