What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Mowbray Park in Sunderland city centre is one of the oldest parks in the North East. Restored to its former Victorian splendour, it has an intriguing array of art works.

Twitter

All the fun of the fair at Washington Carnival, 10am-4pm today at Albany Park. https://t.co/lZuUqe7lYU 4 days 8 hours ago
Fantastic news from our friends , 21 ships already signed up for next year! https://t.co/gaiWKa8App 5 days 1 hour ago
RT : Book now for the ultimate feel-good musical joining us 17 Oct - 11 Nov '17! https://t.co/Izka8Ssvfw https://t.co/8f4H38GdGu 5 days 18 hours ago
Tickets available online now for Sunderland Illuminations, £1 per person. Always a great family night out.… https://t.co/k51DMfTMIe 5 days 21 hours ago
RT : Vote for your favourite Sunderland park to be named the UK's park of the year.https://t.co/AI1na6Kndz 6 days 45 min ago
We're proud of our city and proud to support City of Culture bid. Here's how to show your support https://t.co/0nNdF0Fbx7 6 days 18 hours ago
A double bill of plays about tomorrow night https://t.co/fNEUiO4jqZ https://t.co/3fKbvTwqyL 1 week 7 hours ago
Do you fancy the adventure of a lifetime? Sign up now to be sail trainee for 2018 https://t.co/PLeT3IeNmD 1 week 19 hours ago
What a feeling! The fabulous Flashdance is on this week and there's still some tickets left! https://t.co/BGXFp4eDLc 1 week 23 hours ago
Hi yes, but it's £2 per person on the gate. You should still be able to get tickets online on the day… https://t.co/Ch0QzLWAuw 1 week 23 hours ago
Tickets on sale now for Sunderland Illuminations. £1 per person for entry into Roker Park, age 2 and under free. https://t.co/xyhTquqplj 1 week 1 day ago
You know you're nearly home when you see Penshaw Monument. https://t.co/EOUwh6WG6x 1 week 1 day ago
It's Monday, another week at work coming, but don't worry, Restaurant Week is ON! Get booked up… https://t.co/NapaFqp0NF 1 week 2 days ago
Tickets for The Festival of Light are temporarily unavailable – online booking will be available from 9am Wednesday… https://t.co/jQgdvYOgVn 2 weeks 23 hours ago

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Supporting the Sunderland City of Culture bid 2021