What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

The Sunderland International Airshow is the biggest free airshow in Europe and celebrated its 25th show in 2013, with hundreds of thousands of people enjoying magnificent flying displays and activities on the ground.

Twitter

RT : Lit like a beacon for democracy tonight – Penshaw Monument... https://t.co/WOn1t5oijK 13 hours 47 min ago
RT : Picture Ive taken this eve of the tribute at Penshaw Monument which is lit in the colours of the U… https://t.co/eLTjosi5cD 13 hours 47 min ago
RT : Today's blog is from Cllr Alan Emerson, Mayor of Sunderland, as he backs the bid for :… https://t.co/T00rBJxrgH 1 day 1 hour ago
There might be snow elsewhere in Britain this morning... but it still looks like spring at sunny Seaburn for now. 📸… https://t.co/nCZYpnUTkW 3 days 50 min ago
Have you registered your place for Penshaw Bowl yet? It's taking place on Good Friday at Herrington Country Park. https://t.co/8KmyDvpLY7 6 days 22 hours ago
We always knew we were a great place, and now it's official! Fantastic news about funding for new art… https://t.co/FxXvAKm7Ul 1 week 12 hours ago
Want to see some of the world's best photography? The Taylor Wessing exhibition starts on Sat 18 March… https://t.co/GA8XjaPxxr 1 week 18 hours ago
RT : V this Saturday at the SoL. Make a weekend of it, with great rates available… https://t.co/wsvDiChLfy 1 week 23 hours ago
If your family loves Lego, then this is one event you don't want to miss... https://t.co/P2zlOt9L0X 1 week 2 days ago
yes has real koi carp in their Winter Gardens! 1 week 2 days ago
RT : This morning's dazzling daybreak framed through the pillars of Penshaw Monument, Sunderland, UK. https://t.co/tg33AinMAS 1 week 3 days ago
Possibly not the best weekend to start a diet! The much anticipated return of restaurant week… https://t.co/ZsA0Xjr70e 1 week 6 days ago
Our fav train... Spirit of Sunderland, caught on camera flying the flag for our city in deepest Sc… https://t.co/jp3wj8suqa 1 week 6 days ago
Penshaw Bowl is on Good Friday, 14 April in Herrington County Park. Register your place now and get decorating! https://t.co/w6hBpC93Nt 2 weeks 13 hours ago
RT : Read our blog this week from leader Paul Watson on our proud past and hopeful future: https://t.co/ZDn1phlhoS 2 weeks 18 hours ago

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Supporting the Sunderland City of Culture bid 2021