What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

2013 marked 21 years since Sunderland city status from HM The Queen, on 23rd March 1992.

Twitter

RT : Saturday Feb 17 from 11am–3pm - come and celebrate with Lion dances🦁, Chinese arts & crafts, family… https://t.co/xY3f6JI1v0 8 hours 28 min ago
RT : Get set for Wonderland at as Sunderland based bring & Robbie Live for on… https://t.co/ByIXxTCsJi 8 hours 28 min ago
Great to have you in Sunderland ,come back soon! https://t.co/fqMtzvGaoF 2 days 22 hours ago
RT : It's only 6 months to go until The Tall Ships Races Sunderland 2018, we can't wait! Find out more about the races a… https://t.co/iPAcRLWN5T 5 days 11 hours ago
Get the dates in your diary now! 2018 is 27-29 July ✈️🚁 https://t.co/bjmV3aNG9R 6 days 14 hours ago
RT : EXTENDED DEADLINE: We are seeking to commission four Wearside artists or companies to deliver an outdoor performanc… https://t.co/JRb9nuXKdG 1 week 10 hours ago
RT : Our new Visit Guide is now available for January - March 2018 - highlights include our Valentine's, Feb Half Term a… https://t.co/Lcm9UFtI7Y 1 week 4 days ago
RT : Calling all - just 4 weeks until heads ogre to Sunderland! Who's joining us for a shrek-tac… https://t.co/G6PmTtdKqz 1 week 4 days ago
RT : Happy New Year! Here's a couple of great offers to get 2018 started! https://t.co/0u8UUDbUxr https://t.co/dGyJW0eLry 1 week 6 days ago
We’re so lucky to have this coastline on our doorsteps, for visits in every season. https://t.co/RGX5Ip9k2D 2 weeks 1 day ago
RT : From the North East debut of Matilda and a magnificent parade to mark the Tall Ships Race to Gary Barlow's sold-out… https://t.co/zJGNqmM4YD 2 weeks 5 days ago
RT : Lots happening in Park Lane Market this Saturday between 10 - 4 pm, including glitter, braiding, face painting and… https://t.co/K1H1TwPmU5 4 weeks 8 hours ago
This looks like a perfect winter warmer after a fresh stroll along the beach! https://t.co/wX6zCWpt3X 4 weeks 18 hours ago
RT : Tickets for Santa's Grotto on Sunday now sold out! Still a few left for this Saturday, book ASAP to avoid disappoin… https://t.co/V9jamhRzjx 1 month 3 days ago
RT : OPENS TOMORROW! Who's ready for ? We are full of beans!! 🎉🎉… https://t.co/ZLsQbshL8A 1 month 3 days ago

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