What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Perhaps Sunderland's most prominent landmark is Penshaw Monument. It was built in 1844 in honour of the first Earl of Durham, John George Lambton. Penshaw was modelled on Theseion, the Temple of Thesus in Athens.

Twitter

Great food, a seat and a front row view of the flying sounds like the perfect way to enjoy https://t.co/xvwXHFWt34 9 hours 40 min ago
You've got just over a week left to see this outstanding photography exhibition https://t.co/VHUfG6qdDE 12 hours 40 min ago
And we are very pleased to have it! Very important for us to highlight our beautiful location, attractions and hidd… https://t.co/CE4csf7qGt 1 day 14 hours ago
Beautifully restored opens tomorrow night, on Keel Square. A great addition to our city centre. https://t.co/AUs5quzrVz 2 days 13 hours ago
Ever seen a show inside a caravan? You can this weekend https://t.co/QwHRbCsLQ6 3 days 8 hours ago
Need some ideas for things to do during half term? Look no further! https://t.co/S9UO9E6UYx https://t.co/b4qRvdHdlO 3 days 13 hours ago
RT : Are you a photographer looking for a volunteer opportunity? Check out our 'Visitor Experience Photographer' role: https://t.co/cPF29oZz6e 4 days 5 hours ago
Did you see Penshaw Monument in today? Beautiful photo by https://t.co/QvEhsSkPXW 5 days 9 hours ago
You're invited to Mowbray Park's 160th birthday party, today, from 2pm. All part of Local History Month. https://t.co/z2a4ujAqAc 1 week 16 hours ago
RT : What's on this weekend at Sunderland Museum & Winter Gardens? Find out here! > https://t.co/FeaKrjj9yI https://t.co/3rPThByUOG 1 week 1 day ago
We're even shouting about it from the lampposts now! Proud to support https://t.co/UncEZneVnE 1 week 2 days ago
Did you know is rebuilding a 1950s town, including some of Sunderland? Find out more this week… https://t.co/GfhNzfKizz 1 week 4 days ago
Not that anyone really needs a reason to go to the beach, but this is a good one! Good luck to all running… https://t.co/oY2jhCqgoT 2 weeks 1 day ago
Huge congratulations to for last night's win, very well deserved https://t.co/1j3BkFvZpR 2 weeks 1 day ago
Are you geared up for the BIG Bike Ride? 11 June, two distances to chose from, £10pp. Enter online now… https://t.co/sCKDL15hyz 2 weeks 3 days ago

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Supporting the Sunderland City of Culture bid 2021