What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland marks the easterly end of the 140-mile C2C (Coast to Coast) route. The C2C cycle trail from Whitehaven in Cumbria to Sunderland is Britain's most popular long distance route, with up to 15,000 cyclists completing it every year.

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RT : Date for the diaries! will be officially opened on Nov 23 with a spectacular live event https://t.co/2afxe1MsOE 2 days 11 hours ago
If you're going to or just like to keep up-to-date with what's happening, give our friends a follow. 3 days 10 hours ago
Yes! makes it through to the shortlist for UK City of Culture 2021. Well done everyone involved. 6 days 8 hours ago
RT : Free weekly runs in Mowbray Park. Ran by fantastic volunteers so get yourselves down and say hi 👋 https://t.co/7UKUWtKKTo 6 days 21 hours ago
It's this Saturday, and it's FREE. Head to Thompson Park for great music, workshops, kids activitie… https://t.co/2E0VwWZptJ 1 week 2 days ago
Thank you and good bye HMS Ocean ⚓️ https://t.co/UKaIuOdXZH 1 week 2 days ago
One year exactly until The Tall Ships Races Sunderland 2018 and we can't wait! https://t.co/GhcIyedvzp 1 week 2 days ago
Wow! What a fantastic photo of our city and https://t.co/vbFQnlEjDv 1 week 3 days ago
HMS Ocean looking spectacular in the sunshine. You can go onboard tomorrow, 11am - 6pm. https://t.co/hbij1umiId 1 week 5 days ago
RT : It's competition time! Win a family pass for the Aviation Lounge at on Saturday 22 July, worth £189.… https://t.co/Z0R12PmOxr 1 week 5 days ago
It's competition time! Win a family pass for the Aviation Lounge at on Saturday 22 July, worth £189.… https://t.co/Z0R12PmOxr 1 week 6 days ago
Who's ready for ? Here's the full line-up! Going to be a great weekend! https://t.co/CT2wfVzzZR 2 weeks 10 hours ago
RT : arrived in for the last time https://t.co/9y8YQBqnZS 2 weeks 15 hours ago
HMS Ocean is making her way into Sunderland. Great spot from Roker! https://t.co/HVfa2Y72KD 2 weeks 16 hours ago
Hi we can promote this as part of summer… https://t.co/VTKQLxn3Ie 2 weeks 1 day ago

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Supporting the Sunderland City of Culture bid 2021