Athletics legend Steve Cram will present the next in a series of open talks next week on Wednesday, 25 February 25 when he asks, ‘Why we should host major events in the UK’.
His talk at the Murray Library Lecture Theatre on Chester Road, Sunderland, is part of the University of Sunderland’s free Discover Series – doors open at 6pm and all are welcome. Free parking is available on campus from 5.30pm.
Steve is a World, Olympic, European and Commonwealth medallist as well as a three time World Record holder during his illustrious athletic career. He won the BBC Sports Personality of the Year in 1983, received his MBE in 1986 and was awarded a CBE in 2015.
Over the last three years the UK has been host to some of the world’s major sporting events, beginning with the 2012 London Olympics, the 2014 Glasgow Commonwealth Games, and in 2015 the Rugby World Cup – but are these events costly marketing exercise, with little benefit to the country?
In his talk Steve will speak about how the UK is currently in the middle of what has been termed “the decade of sport”. He says: “The Olympic Games of 2012, the Commonwealth Games last summer and the forthcoming Rugby World Cup are just three in a series of significant but short-lived events which, to many, may seem extravagantly costly and of limited worth.
“What are the real benefits to the nation of hosting such occasions, and why should we continue to compete for more in the future?”
Steve Cram has been to 11 Summer and Winter Olympics around the globe, as well as numerous other major championships across a variety of sports. In this talk he will discuss how those experiences shaped his thinking on the bidding and staging of Major Sporting Events in the UK.
Steve began his broadcast career in 1995 with Eurosport and joined the BBC in 1998.
As Chief Athletics’ commentator he has co-presented the last three Summer Olympic Games as well as the Winter Olympics in 2002, 2010 and 2014. Steve recently led the ESPN coverage of the Diamond League, the premier international athletics series, and is a regular contributor to BBC Radio 5 Live hosting popular shows such as 606 and Sunday Sport.