What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Blockbuster West End shows are staged at the Sunderland Empire, the biggest theatre between Edinbugh and Manchester.

Twitter

Festival of Light is open from 4pm today, come and discover a magical winter evening! Buy tickets online at… https://t.co/MioYYAxBvK 1 day 40 min ago
Come and join Santa’s elves as they check the famous list to see who has been good. Are you ready to sing, dance a… https://t.co/CwessUPcsb 2 days 20 min ago
If you're visiting Festival of Light this weekend look out for The Light Gliders who will be out and about causing… https://t.co/iVQMpTAHE5 2 days 23 hours ago
Festival of Light opens its gates for the 3rd weekend at 4pm today! Buy your tickets online now at… https://t.co/rAsGSJRaKO 3 days 22 hours ago
Buy your tickets for this week’s Festival of Light online now at https://t.co/QFT9jaQXNL Don’t forget you can par… https://t.co/hTMEEbNIWe 4 days 16 hours ago
Planning to visit Festival of Light this weekend? Why not pick up a ticket for our Christmas Show too? Held in our… https://t.co/Jv7e90KXvB 5 days 17 hours ago
We had another wonderful weekend at The Festival of Light!! Don’t forget to get your tickets for this weekend’s eve… https://t.co/IwbQYkZa4s 6 days 18 hours ago
With free parking in council city centre car parks after 3pm! https://t.co/qKj06gqpAP 1 week 1 day ago
What a fab opportunity to pick up some unique Christmas gifts! Get the date in your diary and don't miss out… https://t.co/cbWyd6Qw5a 1 week 2 days ago
Festival of Light is open from 4pm today. If you're visiting don't forget to drop in to our beautiful tipi to take… https://t.co/8FdwOyQku8 1 week 2 days ago
RT : last week Christmas in Sunderland arrived with entertainment and a spectacular firework display.… https://t.co/tTCvgFBJ1f 1 week 3 days ago
Festival of Light is set to open at 4pm for the weekend! Come down and enjoy the FREE craft and slime making sessio… https://t.co/uf7oSoRmVb 1 week 3 days ago
Festival of Light is open Thursday-Sunday this week. This week in our beautiful tipi we have FREE drop in craft ses… https://t.co/qfeCUm4iGh 1 week 4 days ago
During the Festival of light Sunderland Museum & Winter Gardens shop is open full of Christmas gifts and more. Hol… https://t.co/FNOUiKZl6s 2 weeks 20 hours ago
Heading to the Festival of light in Mowbray Park, don't forget free parking is on offer thoughout. For more informa… https://t.co/lGdrHShIcP 2 weeks 23 hours ago

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