What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

2013 marked 21 years since Sunderland city status from HM The Queen, on 23rd March 1992.

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RT : Look at this! The first book in the Magic Misfits series, read by none other than the author, the awesome… https://t.co/WdqKeKDztA 3 days 6 hours ago
RT : Something for the weekend? From top comedians to seeing world class music acts for free, here's 10 top things to d… https://t.co/u8xifSm8TX 3 days 6 hours ago
We had a sneaky preview visit to the yesterday and wow! So much hard work taking place and it's looking… https://t.co/oXangUZWk1 3 days 9 hours ago
RT : can you believe it has been a week since our swashbuckling Peter Pan l… https://t.co/U20gSuSeOf 3 days 9 hours ago
Ted loved his visit to so much he didn't want to leave. He stayed on a few days longer than intende… https://t.co/vSEw27JnKj 3 days 10 hours ago
RT : Even the weather was great!!! ☀️😎 https://t.co/qGcjlnyV7h 4 days 4 hours ago
How good does this look! Great stuff we don't want the summer to end either but this i… https://t.co/05L5LZKYA2 4 days 4 hours ago
RT : The council brought in over £98m of external funding last year. Faced with continued Govt cuts members and officers… https://t.co/Xh8MToDcmT 4 days 4 hours ago
RT : You've only got until tomorrow morning to catch the fantastic work created by our Set the Sails groups at… https://t.co/hWb6nwaw9z 4 days 8 hours ago
RT : Ahoy there! Decorate your own yacht this summer at . Use a range of craft materials to personal… https://t.co/6wKbR4ggzw 4 days 8 hours ago
RT : Have you seen this little gem of a gallery in Frederick Street yet? Artist Ken Devine moved back to his home city… https://t.co/xqDMN2DUdC 4 days 9 hours ago
It all looks a bit fishy to us !! Terrible puns aside - we think these are fa… https://t.co/7ND2pXyvRc 4 days 10 hours ago
Mr Blue Sky is living here today, hey hey! We think the weather knows that the fabulous ELO Experience are playing… https://t.co/nurbE1Q4sS 4 days 10 hours ago
Hey we think this looks like great fun! https://t.co/gQYUweu2kU 4 days 10 hours ago
What a great selection of fun family activities this summer! https://t.co/k71ieYGk0N 4 days 11 hours ago

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