What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland will welcome over 50 Tall Ships for the first time, when we are the start port for the 2018 races, from 11-14 July.

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Whoopee! Day 4 Competition time! To celebrate English Tourism Week 2019 our fabulous visi… https://t.co/2MXKq5q6uK 5 hours 7 min ago
We have petting animals at Penshaw Bowl this year for the first time ever!! Don’t forget to register for your plac… https://t.co/RkMGb71SzX 2 days 4 hours ago
Whey-hey! Competition time day 3!! To celebrate English Tourism Week 2019 you could win a pair of tic… https://t.co/r9OhP1Us4E 2 days 5 hours ago
Whoopee! Competition time day two! To celebrate English Tourism Week 2019 you could win a family day… https://t.co/g00hP5er5p 3 days 5 hours ago
The sun has got his hat on ready for Penshaw Bowl- only 4 weeks to go! Don’t forget to register here… https://t.co/hVIA9oPvrA 4 days 1 hour ago
Did you know that is going to be hosting three World Transplant Games events this summer in three of ou… https://t.co/Q8GfNDV3A6 4 days 3 hours ago
is the place to go spotting some dinosaur https://t.co/WHDBk8I7WI 4 days 5 hours ago
Yippee! To celebrate English Tourism Week 2019 it's competition time! You could win a pair of tickets… https://t.co/U97pOU5Jgj 4 days 6 hours ago
RT : Today is world poetry day So we just like to say That if reading is your goal Then come nourish your soul And pick… https://t.co/bP4FtFvPP1 4 days 6 hours ago
RT : Let the sun shine in! Legendary rock musical hits 6-11 May 2019. Check out the rehears… https://t.co/z4DeaKkey6 4 days 7 hours ago
We certainly did ! Great to have you back in this Summer - yay! https://t.co/8qivURIOuX 4 days 21 hours ago
Go Samson! We will be watching 😀 https://t.co/VbHNvwlAId 4 days 23 hours ago
RT : We are well over half way through our Leonardo da Vinci: A Life in Drawing exhibition & nearly time, for our Easter… https://t.co/m72UNqPfRl 4 days 23 hours ago
RT : Why not give back to the community by attending our Clean the Dene event on Saturday 23rd March, 10:00-12:00. Pleas… https://t.co/3mqy7yE1sT 5 days 1 hour ago
RT : 📸NEW IMAGES 📸 Check out these striking new images of 's ⭐️ ⭐️We can't wait to welcome the enc… https://t.co/Gv8JSgaj1D 5 days 1 hour ago

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