What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

2013 marked 21 years since Sunderland city status from HM The Queen, on 23rd March 1992.

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Well done to Kelly Breed our October competition winner! Who won a £50 gift card! Keep your eyes peele… https://t.co/UV2iYl4Cqf 13 hours 8 min ago
RT : It's beginning to look a lot like Christmas in Sunderland! 🎄🎅✨ Find out about the festive programme at:… https://t.co/2I75nTi0SS 14 hours 33 min ago
RT : Coming around to that time of the year again – up and about before the sun pops up above the horizon (just wish it… https://t.co/oYmrTBmhp1 20 hours 42 min ago
😂😂 1 day 12 hours ago
Brand new lighting being delivered for the Festival of Light 2019! Anyone guess what this is? https://t.co/zGEHqP1HdT 1 day 16 hours ago
Exciting news! https://t.co/RCCfbYQx4p https://t.co/1lU5vKxvqC 2 days 16 hours ago
Come along and experience some free hands-on science by making glow in the dark slime and being part of the brand n… https://t.co/Kh8Z9vyEwP 4 days 11 hours ago
Find out more about all the festive activities lined up for Christmas in Sunderland! head to our website for all th… https://t.co/RJjSYGkcz3 5 days 14 hours ago
Come and join Santa's elves as they check the famous list to see who has been good and who might need an extra bit… https://t.co/jHSQEdBJ7k 1 week 16 hours ago
Love the new https://t.co/5scDkOMbQ2 1 week 1 day ago
*Save the Date* Our Christmas events kicks off on the 21/11 at 6pm with our City Centre light switch on!… https://t.co/2KZR51tn2h 1 week 3 days ago
A special visit to all to see our inflatable take over! https://t.co/m6OSlbteja 1 week 4 days ago
Buy 3 tickets or more and you are entitled to a discounted price! Grab your tickets asap! https://t.co/h1evthYzMc https://t.co/tSIpJvPCBx 1 week 4 days ago
RT : Mayor and Mayoress of Sunderland at the community parade for in Sunderland https://t.co/ECc1tCCuBd 1 week 5 days ago
Community parade https://t.co/M3Lor0q9uv 1 week 5 days ago

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