What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland will welcome over 50 Tall Ships for the first time, when we are the start port for the 2018 races, from 11-14 July.

Twitter

This Saturday hosts one of the country's biggest community sports events. Join Team GB athletes for… https://t.co/E8hNvrGZmf 1 day 24 min ago
RT : “Attention” as Ryhope Engines Museum is offering visitors the rare chance to see this historic monument action this… https://t.co/Ij9J3AjdQh 1 day 13 hours ago
We’re biased but there’s no beating these views! is one lucky elephant! https://t.co/l6ailWzTFw 1 day 14 hours ago
pop up park is with us until 2 September, so there's still plenty of time to go along and join in th… https://t.co/mDmf4mMQPB 1 day 20 hours ago
RT : We’ve made it to the How fabulous do we all look 😍 https://t.co/xQGtFi3Uzi 1 day 20 hours ago
Ah wow, that's just gone and made us soooooo hungry ! Bring on the lunchtime burger fest!… https://t.co/8rZEv2JH9n 1 day 20 hours ago
So glad you enjoyed your day! 1 day 23 hours ago
RT : When the sun it sets & the lights they come on over Sunderland :) https://t.co/PeuHqDrPRi 2 days 30 min ago
Yes we are ready ! Get your tickets folks cos they are coming.... https://t.co/TvGo4rRq0V 2 days 52 min ago
RT : We are here at Seaburn beach all set for the big community event! Pop over to our stand to find out lo… https://t.co/7JHiNUcyh8 2 days 21 hours ago
We can't wait for this it's going to be an action packed day! 2 days 21 hours ago
Doodle is here! https://t.co/0c0sGoHeMy 2 days 23 hours ago
Join in the fun this afternoon at Seaburn Beach for the last of the Wednesday Active Sunderland BIG Community Sport… https://t.co/wkr1zaYYYh 3 days 54 min ago
RT : Come and see us in Sunderland! I’m down at beautiful Roker Beach! 3 days 13 hours ago

Facebook

Download the See it Do it app

Sign up to our newsletter

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
1 + 6 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.