What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Blockbuster West End shows are staged at the Sunderland Empire, the biggest theatre between Edinbugh and Manchester.

Twitter

You can celebrate the Year of the Rat and at from 12pm – 4pm on Sun 2 Feb for a day of… https://t.co/extNx9bD3j 1 day 17 hours ago
Are you a film fan? 🎥 🎬 is launching this week on Thurs 23rd Jan at the Empire Cinema.… https://t.co/3KRLaG0AVM 4 days 11 hours ago
Calling all 'Poochini's' 🐕🐕‍🦺🐩 Does your poochy pal have what it takes to tread the boards and become an Opera star… https://t.co/NFMBK64hWe 1 week 1 day ago
We have some lost property handed from the festival of light in Mowbray Park. Please get in touch if you lost anything In the park. 1 week 3 days ago
Thank you for coming down to Mowbray Park before Christmas to see the Festival of Light. We can't wait to share mor… https://t.co/w9mEFx3wHu 2 weeks 1 day ago
Fantastic day planned! https://t.co/hIY1n3WU6x 2 weeks 2 days ago
BIG THANK YOU to everyone who came to see the lights in Mowbray Park and made special! See y… https://t.co/syd1Sbkt96 1 month 2 days ago
We can’t believe that tonight is the last night of Festival of Light in 2019! There’s still time to buy your ticket… https://t.co/Lkez8xv6W7 1 month 3 days ago
Our real reindeer Holly and Ivy are back at Festival of Light today and tomorrow. Buy your tickets here… https://t.co/xZYgNwFiMZ 1 month 4 days ago
RT : Enjoy a night that's ever so festive and bright, with a trip to Sunderland this Christmas ✨🎄 Find out more on the… https://t.co/bUhjOiNGmX 1 month 5 days ago
RT : On Monday 23rd December from 6pm to 7pm we will host a relaxed hour in our grotto for children with autism & additi… https://t.co/Ic0eqDdBPQ 1 month 6 days ago
Festival of Light is ready to open its gates for the final weekend! Get your tickets at https://t.co/56lukRgI00 🎄 https://t.co/szAxqMysj3 1 month 6 days ago
RT : From the final chance to catch the Festival of Light in Mowbray Park to a Dickensian classic at the Masonic Lodge i… https://t.co/xhHn4e0kC9 1 month 6 days ago
RT : When the nights are long and dark, what better way is there to celebrate the season than with a classic ghost story… https://t.co/vWcioHruJg 1 month 6 days ago
The big man himself will join us at Festival of Light for the final weekend! Buy a ticket to our Christmas show and… https://t.co/QY83ItxuQC 1 month 1 week ago

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