What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

2013 marked 21 years since Sunderland city status from HM The Queen, on 23rd March 1992.

Twitter

RT : Create a glass fish or hedgehog in our February half term sandcast! Watch as molten glass is poured into your mould… https://t.co/FvbBfQAKsk 14 hours 38 min ago
RT : People are invited to two forthcoming events in Sunderland helping to commemorate Holocaust Memorial Day… https://t.co/b6ZBMvZCsl 18 hours 24 min ago
Exciting new event in the city this year, a 5k run going over the beautiful https://t.co/FEWybaoVzc 22 hours 21 min ago
It’s a beautiful day for a brisk walk in Mowbray Park. https://t.co/AbjjSX7egA 22 hours 58 min ago
RT : Catch the live on today, chatting all about their brand new tour… https://t.co/AXUnvGtKir 1 day 1 hour ago
RT : A blood red moon & a rosy hue over Penshaw this morning https://t.co/apGids4JWr 1 day 23 hours ago
Holocaust Memorial Day (27th January) is a time for everyone to remember the millions of people murdered in the hol… https://t.co/EWRLggPdcQ 2 days 1 hour ago
Who doesn't love a bit of Cash??! If like us you loved the Man in Black then this is a show not to miss!… https://t.co/FVeBUChi3V 3 days 23 hours ago
Were really looking forward to seeing the second installation by artist Dan Holdsworth previewing t… https://t.co/wlam3S6opm 5 days 19 hours ago
RT : Character comedy at its best coming to on the 2nd Feb.... catch sell out show!… https://t.co/OfaPzctfSQ 5 days 20 hours ago
RT : 20% OFF Karting. EVERY DAY in January. SIMPLE. Karting from only £20! Bookings: 0191 521 4050 Full T&Cs Apply:… https://t.co/ofsTbj1haf 6 days 20 hours ago
RT : NEWS ALERT! We’re delighted to announce the Swiss airforce will be at our airshow this year, for the firs… https://t.co/z9hYtM4KH5 6 days 20 hours ago
RT : Check out my new blog post - https://t.co/jc6AP2VOSB was superb show. I laughed from beginning to end. 6 days 22 hours ago
RT : Win one of two annual passes to , Start your new year with a wild adventure! 🐹🐰🦊🦋🐌… https://t.co/rPiY4SlFNA 1 week 52 min ago
How lucky we are to have this view on our doorstep? 😍 indeed! https://t.co/a6vySTBTTM 1 week 14 hours ago

Facebook

Download the See it Do it app

Sign up to our newsletter

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
4 + 3 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.