What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Perhaps Sunderland's most prominent landmark is Penshaw Monument. It was built in 1844 in honour of the first Earl of Durham, John George Lambton. Penshaw was modelled on Theseion, the Temple of Thesus in Athens.

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RT : If you want to sit back, relax and enjoy in st… https://t.co/T5s9T52gwh 2 days 12 hours ago
Great news! We always knew our beaches were some of the best. https://t.co/IUBC8e7ssX 3 days 22 hours ago
RT : Here's a sneak preview of John Kippin's work from his exhibition 'Romanitas' - opening tomorrow Fri 18 May 6-8pm! J… https://t.co/tpxaLGyEgO 4 days 4 hours ago
RT : Park and ride, coach parking and Blue Badge parking is now available to book online. https://t.co/WWSMUxkahT https://t.co/nrRFz3lIqr 4 days 6 hours ago
Great to see our fabulous Museum and Winter Gardens on your list we really love it too - t… https://t.co/vGTTmCGWDx 4 days 6 hours ago
If you're looking for some crafty activities for May half term we think these look like great fun! https://t.co/i7Mf2yOG3W 4 days 6 hours ago
RT : 📻Tune into from 2pm today to catch & aka Mr & Mrs Wormwood chatting all things… https://t.co/tYk3Br7Sfy 4 days 6 hours ago
RT : THE 20 MILE BIG BIKE RIDE Over the next week we will be sharing all of the routes of the BIG Bike Rides, starting… https://t.co/L5xwrUzngH 5 days 3 hours ago
RT : WIN A PLACE IN THE TALL SHIPS RACES 2018! https://t.co/QgO4ho8DB2 https://t.co/1C0IgQPeMR 5 days 4 hours ago
RT : Are you ready for a hoot of a show when hits our stage next month? ❓Did you know - Georgina Leonidas… https://t.co/giXMaCxjMA 5 days 4 hours ago
RT : Fancy getting involved in one of the two exciting new courses at Houghton Library & Customer Services Centre - Digi… https://t.co/hOf3C4NJSf 5 days 4 hours ago
If you're planning your trip to this year's Sunderland Airshow why not make your travel easier by taking an officia… https://t.co/VncdCfA1Mr 5 days 7 hours ago
RT : Everyone at is delighted to welcome as our new nextdoor neighbours on Keel Square… https://t.co/xRREwKRIHN 6 days 2 hours ago
RT : BIG 3k PICTURES! Here is the link to all of the images taken by the event photographers during the BIG 3k on Sunda… https://t.co/dn0UZXJHnY 6 days 2 hours ago
RT : "Back to its best" Fulwell Mill, built circa 1821, getting its new sails fitted as part of its restoration under bl… https://t.co/fy6wtaziiB 6 days 6 hours ago

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