What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland is one of the few cities in the UK to have a river, beautiful coastline and two award winning beaches at Roker and Seaburn.

Twitter

Well done to everyone who took part in this morning’s BIG family bike ride. A great event and the sun… https://t.co/pfh5uA3UU6 1 day 14 hours ago
Getting warmed up with swing ball and hula hoops ahead of the BIG family bike ride at Herrington Count… https://t.co/FDrJweCC5x 1 day 17 hours ago
Sunderland Food and Drink Fest is coming to the city centre next week! you can find out more on… https://t.co/DiIld0l9D4 2 days 13 hours ago
Only one week until in the city centre! Check the website to see when ,… https://t.co/kabPmr3iTd 3 days 8 hours ago
The brilliant is back with a great line up 🙌 get the date in the diary! https://t.co/aBT4VPiAkf 3 days 14 hours ago
RT : Take a fresh look at the centre of Sunderland. We’re shop full of surprises! ✨ Shop til 8pm every Thursday and rec… https://t.co/Fpld2jvPI9 4 days 11 hours ago
RT : Two sets of Luxe readers could be in with the chance of winning two top-priced tickets to a performance of the spec… https://t.co/Ni6Bj6iiED 4 days 12 hours ago
RT : 'A PASSION FOR VAUX - SUNDERLAND'S LOST BREWERY' screening tix for the 2nd of July available now. 5:30 pm 👉… https://t.co/zcKStK4L1I 5 days 8 hours ago
RT : A bumper week coming up for fans of Queen! This Wed our monthly film: Bohemian Rhapsody starring Rami Malek. Ticke… https://t.co/25FnV4fahz 6 days 6 hours ago
RT : We're thrilled to announce Vandebilt as the latest addition to our Friday night line up. Already confirmed are… https://t.co/CsTtKEWcpL 6 days 11 hours ago
Sunderland Food & Drink Festival is making its way to the city centre from 21 - 23 June! Don't miss chef demonstrat… https://t.co/CQvuKDXnzz 6 days 11 hours ago
RT : Bikes in the car, helmets on! Sign up for this Saturday for what is sure to be an amazing day of family fun! With… https://t.co/9yFn1uHuoN 6 days 14 hours ago
It’s raining but that won’t stop the rocking! Get the wellies out if you’re off to Herrington Country Park for Let’… https://t.co/kpGx8s9LqY 1 week 1 day ago
The stage line up for the is looking 👌 https://t.co/codEvoe2zO 1 week 2 days ago
WOW https://t.co/r08S7kWDD2 1 week 3 days ago

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