What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Perhaps Sunderland's most prominent landmark is Penshaw Monument. It was built in 1844 in honour of the first Earl of Durham, John George Lambton. Penshaw was modelled on Theseion, the Temple of Thesus in Athens.

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RT : Fantastic feedback from the global race organisers , we’re so proud to have been a host Port.… https://t.co/rRG9Zgt3IP 20 hours 11 min ago
RT : Morning everyone, anyone else got the post Tall Ships blues? Never fear, we’ve got some brilliant photos that are w… https://t.co/V1UQvoIcZT 20 hours 12 min ago
RT : If like us, you’re already missing ...we hope these North Sea pics of Racing action☺️ 💕 help… https://t.co/4swvNpPfbH 20 hours 15 min ago
RT : Magnificent Mir leading the Parade of Sail past Roker Pier. https://t.co/iAQ7YgG95c 2 days 12 hours ago
RT : An amazing end to ’s performance https://t.co/bfZWr6mXVd 2 days 21 hours ago
RT : Here we go! ☀️The sun is out and we’ve got a FREE day full of live music, kids activities, workshops, street food a… https://t.co/sJYyvpc8Fh 2 days 21 hours ago
RT : Well that was amazing... https://t.co/edQHi0MaLq 2 days 21 hours ago
RT : Entertainment in Sunderland just reached new heights! Seeing the amazingly brave artists from climb t… https://t.co/iEISJxzEEK 2 days 21 hours ago
RT : It’s our last day 😢 but it’s going to be brilliant. The sun is already shining and there’s plenty going on. Find ou… https://t.co/ocLu2zALQ7 2 days 21 hours ago
RT : Well done to the cast of ! Fantastic performance at ⁦⁩ ⁦⁩ , on to a so… https://t.co/NRJpfnlSSS 4 days 8 hours ago
RT : At 109 metres long there’s lots to see on board the Russian ship, Mir. The queue isn’t too long so take the opportu… https://t.co/ZmJKMYFppP 4 days 8 hours ago
What a happy crowd taking part in the sail parade! These guys are loving life! £ https://t.co/1jr3GRkJdw 4 days 15 hours ago
Well what a parade that was! Simply fantastic! Hats off to walking in stilts whilst playing a drum - WOW! https://t.co/HWF1rXagtN 4 days 15 hours ago
RT : Just spotted the high wire that will be using to cross the River Wear for the finale of https://t.co/YO8J0gPfc2 4 days 16 hours ago
RT : We’re so excited for that we wanted to learn more about Sunderland’s own naval hero Jack Crawfor… https://t.co/0pkPGS5Ced 4 days 16 hours ago

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