What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland's Friendship Agreement with Washington DC makes us the only city in Europe to enjoy such a relationship with the world's most powerful city. Washington Old Hall is home to the direct ancestors of the first president of the United States of America.

Twitter

Fantastic event! https://t.co/KDiHGi219r 16 hours 3 min ago
Buy 3 tickets or more and you are entitled to a discounted price! Grab your tickets asap! https://t.co/h1evthYzMc https://t.co/dvskGznsbR 1 day 10 hours ago
lots happening for the festival of light!! https://t.co/BSc7pr1Hjr https://t.co/GcyORuK73K 2 days 12 hours ago
Lovely shot! 3 days 12 hours ago
We cant wait to see you all in Mowbray Park in a few weeks, but we love seeing your photos from past illuminations… https://t.co/ooyTX3PsBg 3 days 18 hours ago
Houghton Feast 2019! https://t.co/IOO6Np9bLq 6 days 13 hours ago
RT : NEW POST: What to expect from this year's Festival of Light in Sunderland (and how to book tickets):… https://t.co/6Hb65jChUq 1 week 12 hours ago
Get your tickets to the festival of light before the 31st of October to be entered into a prize draw, the winner wi… https://t.co/pL3x3b77W1 1 week 1 day ago
Get your tickets before the 31st of October to be entered into a prize draw, the winner will win a £50 bridges gift… https://t.co/OetZnSHooi 1 week 1 day ago
Get your tickets before the 31st of October to be entered into a prize draw, the winner will win a £50 bridges gift… https://t.co/tgxmbHHWAN 1 week 1 day ago
Tickets for our brand new christmas themed festival of light are on sale now! Running every Thursday- Sunday night… https://t.co/0i6ulCZo7U 1 week 3 days ago
Darker nights mean its time for Mowbray Park to play host to the Festival of light, don't miss out! https://t.co/BSc7pr1Hjr 1 week 3 days ago
Houghton Feast 2019 is about to draw to a close, don't miss the last weekend of the celebrations! https://t.co/8ZhzQhD2PS 1 week 3 days ago
RT : We still have tickets available for this screening tomorrow. Get yourself along to what should be a great evening! https://t.co/4ZAqBsodG5 1 week 4 days ago
RT : We know it can be murder calling a taxi over Halloween,so get ready for the scariest ride of your life with… https://t.co/7Nb4B7uJbi 1 week 4 days ago

Facebook

Download the See it Do it app

Sign up to our newsletter

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
3 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.