What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland's Friendship Agreement with Washington DC makes us the only city in Europe to enjoy such a relationship with the world's most powerful city. Washington Old Hall is home to the direct ancestors of the first president of the United States of America.


RT : What a beautiful morning with at Port of Sunderland! https://t.co/62wlYQlCk0 32 min 5 sec ago
RT : It's ! Why not visit Sunderland Museum & Winter Gardens to celebrate it! FREE & open… https://t.co/d85gmirq91 2 hours 42 min ago
If you’ve never seen , it’s third time lucky. This fantastic show is on until 31 March. https://t.co/1GAfAGP4Bs 3 hours 14 min ago
We couldn’t agree more , the North East coast is beautiful, and we spotted our lovely in… https://t.co/D8oRXIfhvq 17 hours 1 min ago
Come on Spring, we’re ready for ewe! https://t.co/iqS6VkYJln 1 day 3 hours ago
Great advice here 👇 we’ve got lots of accommodation options for different budgets and styles. https://t.co/OTNPuianDo 1 day 20 hours ago
RT : The all-important route is here: https://t.co/iq3RZiQz7F 3 days 27 min ago
The poor never gets a break! https://t.co/6pA7r6xiro 3 days 19 hours ago
RT : It may be cold out there today...but you'll always get a warm welcome at our cafe in the Museum & Winter Gardens. L… https://t.co/Ba81BRQ78F 3 days 23 hours ago
Restaurant week starts TODAY! Download your vouchers and get eating! https://t.co/lXCyhK10WW 4 days 2 hours ago
Belated happy birthday guys! 4 days 21 hours ago
RT : From 24 March to 10 June get the kids to explore the images in the BP Portrait Award exhibition with one of our Art… https://t.co/8w2YIAzrgl 4 days 21 hours ago
RT : We arrive at the in just 1 week, book your tickets now: https://t.co/SQwVgCjMxB https://t.co/9eS5mDXk84 1 week 19 hours ago
RT : Do you sing? Are you in a choir? Come and be part of a spectacular event on Wearmouth Bridge as part of… https://t.co/o5uLBZW2pQ 1 week 1 day ago
Hurray for Spring 🌷🌼🌸 https://t.co/cLLNiOz6xc 1 week 4 days ago


Download the See it Do it app

Sign up to our newsletter