What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland's Friendship Agreement with Washington DC makes us the only city in Europe to enjoy such a relationship with the world's most powerful city. Washington Old Hall is home to the direct ancestors of the first president of the United States of America.

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We certainly did ! Great to have you back in this Summer - yay! https://t.co/8qivURIOuX 9 hours 24 min ago
Go Samson! We will be watching 😀 https://t.co/VbHNvwlAId 10 hours 46 min ago
RT : We are well over half way through our Leonardo da Vinci: A Life in Drawing exhibition & nearly time, for our Easter… https://t.co/m72UNqPfRl 10 hours 51 min ago
RT : Why not give back to the community by attending our Clean the Dene event on Saturday 23rd March, 10:00-12:00. Pleas… https://t.co/3mqy7yE1sT 13 hours 7 min ago
RT : 📸NEW IMAGES 📸 Check out these striking new images of 's ⭐️ ⭐️We can't wait to welcome the enc… https://t.co/Gv8JSgaj1D 13 hours 8 min ago
RT : Wow! Wow! Wow! what an audience and what an opening night! Thank you to the people of for y… https://t.co/s6IlrCmB9l 17 hours 13 min ago
RT : Greatly enjoyed scaring the 💩 out of local park users today for the l… https://t.co/MdcdLO9h5Z 19 hours 33 min ago
RT : Treat yourself this Restaurant week at The Looking Glass with Breakfast and hot drink for 2 for £10 or Gin and Jam… https://t.co/SHGJ7AbUeR 1 day 11 hours ago
Did you know that it's 30 March - 7 April and to celebrate Sunderland has some great specia… https://t.co/IEtDxQA9Iz 1 day 12 hours ago
We're really looking forward to this Roll on summer!! https://t.co/hRkc7LkpDa 1 day 13 hours ago
RT : Our main Gallery is currently closed while we get ready for our next exhibition - 'Pillars of Dawn' by… https://t.co/iNcy0pe1QU 1 day 14 hours ago
Great stuff! It's one of our favourite ways to spend a morning. Mayb… https://t.co/2nb36wunmI 1 day 17 hours ago
Glad you enjoyed ! Hope the weather was kind to you bec… https://t.co/K9kRpkHCyi 1 day 18 hours ago
We're really looking forward to seeing at our beautiful ! Opening tonight 😍https://t.co/0yDQV6TbM5 1 day 19 hours ago
RT : 2 things about this picture: 1) The is a stunningly beautiful theatre. 2) Someone replaced the Lette… https://t.co/B8rIkBPMLG 1 day 19 hours ago

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