What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Blockbuster West End shows are staged at the Sunderland Empire, the biggest theatre between Edinbugh and Manchester.

Twitter

Love a demo! https://t.co/0aNN2VEwvs 10 hours 59 min ago
Can't wait!! https://t.co/LLHnwhRbPm 11 hours 8 sec ago
Ooh exciting news from the team this morning.... https://t.co/iXMBLf8s5h 11 hours 22 sec ago
To all of our fabulous Sunderland hotels, B&B's, venues and attractions! Make this your year and get your applicati… https://t.co/TCdZy96Z5Y 1 day 9 hours ago
RT : Planning to spend time on our beautiful beaches at Roker and Seaburn this summer? As schools break up for the long… https://t.co/4kAtkhMdb0 1 day 12 hours ago
RT : Its opening night for in Roker park. 7pm by the pods. can't wait to see you… https://t.co/mxwXvN2mSp 1 day 12 hours ago
RT : Park Strife: The excellent Plays in the Parks series returns this weekend, bringing Shakespeare’s History plays and… https://t.co/f4FIkBMfd9 2 days 5 hours ago
'Once more unto the breach, dear friends, once more...'! Join and for the fantastic 'Pl… https://t.co/A4M9HpH37k 2 days 9 hours ago
RT : returns to this week with 's Henry V live in Roker Park. 7pm 18th - 21st J… https://t.co/MhmrCAQf2G 2 days 23 hours ago
RT : Set course for the City Library at the Museum this summer. The first of our intergalactic craft activities is takin… https://t.co/Zlr6SdMt5d 3 days 7 hours ago
How lucky we are to live here 😍☀️ Seaburn looking beautiful this morning. https://t.co/p7umYteCas 3 days 11 hours ago
RT : This week we launched , an action packed calendar of activities for the whole family at https://t.co/XmI6rUIitK 4 days 7 hours ago
RT : Today's launch day (pun intended)for the Space Chase Summer Reading Challenge. Visit to join the fun an… https://t.co/83Nid0d2b0 4 days 13 hours ago
Tomorrow 👇👇👇 https://t.co/aBT4VPiAkf 1 week 1 hour ago

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