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And the Award for Large Visitor Attraction of the Year goes to...

Museum & Winter Gardens

Sunderland's Museum and Winter Gardens has been awarded a Gold in the regional tourism awards.

The North East Tourism Awards were held virtually this year and the Museum and Winter Gardens won its Gold in the Large Visitor Attraction of the Year category.

Sunderland City Council's Cabinet Member for Communities and Culture, Councillor John Kelly said: "Our Museum and Winter Gardens is always going to be a winner in any awards categories because it has so many strong points and is such a hit with everyone.
"It attracts hundreds of thousands of visitors every year and whether people are coming to see our regular galleries and attractions, or our special and touring exhibitions, we get a lot of very positive feedback from our visitors."
The museum continues to host high-profile national touring exhibitions including art from the Royal Collection as part of the Leonardo da Vinci: A Life in Drawing exhibition, the BP Portrait Exhibition, Punk at 40, and works by Canaletto.
Its hosting of tapestries by Grayson Perry based on places and characters he found in Sunderland as part of a Channel 4 series attracted more than 100,000 visitors.
During the online award event, judges outlined the strengths of the winning applications and the museum now goes through to the national VisitEngland Awards for Excellence 2020.
Cllr Kelly said: "The Museum and Winter Gardens are without doubt one of the best-loved and visited attractions in our city. Tourism and the visitor economy are big players in Sunderland and the museum is very much part of that team.
"We have big plans in store for the museum as we look to the future and this award is a tribute to all the staff who put in so much hard work at the front and behind the scenes. They have once again earned these plaudits and we all look forward to moving onwards and upwards once we are through the current crisis.
"It is particularly pleasing to hear the great visitor feedback regarding our new Museum Shop with much improved gift selections on pottery, books and jewellery. Holmeside Coffee is also a great place to have a relaxing lunch and enjoy great coffee.
"Well done to all the entrants, thanks again to all the staff and friends of our museum, and a big thanks to our many visitors who make it such a popular and well-thought of attraction."


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