Holy Trinity Church in Sunderland has launched its new name: Seventeen Nineteen, along with a new brand, based on historic paint samples found inside the church.
Work started in early September to repair and regenerate the Grade I listed church, transforming it into a stunning cultural venue in the East End of Sunderland. The church is in the care of the Churches Conservation Trust, the national charity protecting historic churches at risk and the £4.3million will consist of urgent and highly skilled fabric repair.
The project team worked with Newcastle-based branding consultants, Precept to find a new name and identity for the site, as it enters a new phase of its history.
Seventeen Nineteen will replace the previous name, Canny Space, however the church will also retain the dedication, Holy Trinity and remains a consecrated space. The name has been chosen through careful consultation and it references the date the church was founded in 1719.
The brand incorporates a new logo, an arch, which takes inspiration from the architecture of the building. Alongside this, a new and vibrant colour palette reflects historic layers of paint that have been discovered inside the building.
Tracey Mienie, Centre Manager, says:
‘Its really exciting to discover the hidden paint layers underneath the walls of the chancel and to be bringing them back to life in our new project. Seventeen Nineteen is a celebration of hidden stories from the past 300 years, so this really is a case of blending the old and the new in an innovative and exciting way.’
Works are due to finish on site towards the end of autumn 2020, with Seventeen Nineteen being launched shortly thereafter. Thanks to National Lottery players who made it possible for the National Lottery Heritage Fund to invest £2.8million into the project to save Holy Trinity, and allow its story to be proudly told well into the future.