Snowdogs unleashed in Sunderland

Snowdogs unleashed

For ten weeks a colourful pack of Snowdogs will be taking up residence in parks, open spaces and city centres across the North East.

The Great North Snowdog Trail features 60 artist decorated dogs, all in easily accessible places. The dogs are inspired by the animated short film The Snowman and The Snowdog by Raymond Briggs. All of the eye-catching pooches will be on display until 29 November.

Thirteen of the adorable little creatures can be found in Sunderland. You’ll be able to find ‘Sparky’ on Seaburn seafront, ‘Aerodog’ in Sunderland City Centre and ‘Luna’ at Sunderland Minster, for example.

The trail has been organised by St Oswald’s Children’s Hospice. At the end of the trail the dogs will all be auctioned to raise funds for the North East based charity.

“This is a unique and exciting project which will bring visitors of all ages to the North East and to Sunderland,” said Ken Dunbar, Chief Executive of Sunderland BID.

“It is a great opportunity for us not only to be part of something very special, but to help drive the local economy by increasing the number of visitors who come to the city.”

The Bridges will also be having their own Snowdog which will take up residence in the centre.

“There is no doubt that this will bring a huge boost for retailers,” said Andy Bradley, Centre Director.

“When Wild In Art has carried out projects in other area the visitor numbers have been phenomenal and there’s no reason to think this won’t be replicated in the North East, which is great news for Sunderland.”

Jane Hogan, Great North Snowdogs project lead said: “We are delighted to have the support of Sunderland BID and the Bridges shopping centre to deliver this fantastic project.

 “Great North Snowdogs has something for everyone. From business, to schools, community groups to artists and designers, this event is set to bring the whole region together to celebrate our cultural identity, all while raising vital funds to support our local children’s hospice.”

Wild In Art has run projects across the UK featuring a range of different animals. This includes The Big Hoot in Birmingham last year which featured 89 owls across the city centre and to Norwich’s GoGoDragons which saw 84 giant, decorated dragons spread around the city.

The easiest way to see the Snowdogs in Sunderland is by using the 700 Connect bus, click here for timetable and more information.

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Did you know?

L.S. Lowry spent his holidays in Sunderland at Seaburn, painting scenes of the coast, port and coal mines. The city is the home to one of the best collections of L.S. Lowry paintings in England.


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