What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland marks the easterly end of the 140-mile C2C (Coast to Coast) route. The C2C cycle trail from Whitehaven in Cumbria to Sunderland is Britain's most popular long distance route, with up to 15,000 cyclists completing it every year.


Have you seen our lovely artwork of seafront events and attractions at Seaburn Metro station? We’re biased but it l… https://t.co/xFcxSo9SQb 6 hours 58 min ago
RT : Our new exhibition opens 10am on Sat 24 March - the BP Portrait Award 2017. Previously on show at https://t.co/wTFZnYgGbC 11 hours 33 min ago
RT : Great time earlier with and in preparation for and Active Sun… https://t.co/9ehu3c9jjC 13 hours 4 min ago
RT : 3 days to go! Join us for the opening of the new NGCA and the preview of Fiona Crisp: Material Sight this Friday 23… https://t.co/8wroUBD2XL 13 hours 55 min ago
RT : Dur dur dur… War of the Worlds (the comedy version) comes to ACW 6 April! Join as they recreate dead… https://t.co/hfAD9UfRLU 14 hours 13 min ago
RT : What a beautiful morning with at Port of Sunderland! https://t.co/62wlYQlCk0 15 hours 42 min ago
RT : It's ! Why not visit Sunderland Museum & Winter Gardens to celebrate it! FREE & open… https://t.co/d85gmirq91 17 hours 52 min ago
If you’ve never seen , it’s third time lucky. This fantastic show is on until 31 March. https://t.co/1GAfAGP4Bs 18 hours 24 min ago
We couldn’t agree more , the North East coast is beautiful, and we spotted our lovely in… https://t.co/D8oRXIfhvq 1 day 8 hours ago
Come on Spring, we’re ready for ewe! https://t.co/iqS6VkYJln 1 day 18 hours ago
Great advice here 👇 we’ve got lots of accommodation options for different budgets and styles. https://t.co/OTNPuianDo 2 days 11 hours ago
RT : The all-important route is here: https://t.co/iq3RZiQz7F 3 days 15 hours ago
The poor never gets a break! https://t.co/6pA7r6xiro 4 days 10 hours ago
RT : It may be cold out there today...but you'll always get a warm welcome at our cafe in the Museum & Winter Gardens. L… https://t.co/Ba81BRQ78F 4 days 14 hours ago
Restaurant week starts TODAY! Download your vouchers and get eating! https://t.co/lXCyhK10WW 4 days 17 hours ago


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